In simple terms, SEO (Search Engine Optimization) is the process of optimizing a website to improve its ranking in search engines like Google. This is a strategy that allows companies and brands to increase their online visibility and reach more people looking for similar products and services.
Nowadays, most people start their searches online before making any purchasing decisions. Therefore, appearing in the first search results is key to attracting potential customers and increasing sales opportunities. Additionally, good search engine ranking also improves the credibility and authority of a brand online.